Sunday, 4 November 2012

PR and Foreign Media



In our current, digital society – and even with the advent of web 2.0 - the relationship developed with the media is still of supreme importance to the Public Relations practitioner. There is some feisty debate surrounding the reasons why this is actually the case, but I would suggest that the media still hold a position

Saturday, 20 October 2012

Iran and Farsi Translation

A recent proliferation of medium sized businesses has taken place in the Middle East, most noticeably in Qatar, the UAE and Bahrain. This has led to a surge in the necessity of translation services on a massive scale. All new start-ups, not to mention some already well established companies, are urgently seeking professional language services. A rise has very notably occurred in business conducted in Arabic, leading

Success in E-Commerce in the Arab World



For any company looking to expand into the Middle East, Arabic is arguably the most important language to get to grips with. With this said, there is definitely a certain level of neglect for other Eurasian languages. For every small e-commerce start-up that is looking to expand into eastern territory beyond the Asian / European commerce divide, there is definitely one language that should be holding your attention. This language in

PR and Foreign Digital Media

In this incredibly diverse society of digitalisation, the relationships that can be created with the media are of the utmost importance to any practitioner of public relations. There is an ongoing debate as to why this is considered to be of such importance and the logic behind this, however it is evident to observe that the media has and will always hold a position of influence within our culture. This is a fact that continues to hold true despite that increases in social networking, social media and the increase of all kinds of citizen

How to Survive Business in the Middle East!


If you are a business owner and looking to break into the Arabic world then there are several translation challenges ahead for you. Arabic website translation has allowed new customer markets in Bahrain, the UAE and Egypt to open up, making it evident to see just why these kinds of services are so highly valued in those in the west. When a company makes the decision to enter the Middle Eastern market they often negate to

Find the best translation agency with these three tips!


A question that many new businesses ask themselves is, “what should I be looking for in a good translation agency?” This is often a difficult question to answer as there are so many different companies to choose from. If you do not have a great deal of business experience, or are perhaps just daunted by the task of

Farsi Translation in Iran – Language as a Hopeful Son of War



There has been a recent propagation of mid-range business in the affluent Middle East - namely in countries such as Qatar, Bahrain and the United Arab Emirates. This has seen the translation services industry boom beyond all comprehension, as young companies scramble for quality language services. Services conducted in Arabic have expanded beyond comprehension as the demand for website, marketing and product

E-commerce and the Arab World - a Question of Good Decisions




Arabic is arguably the key language for companies wishing to access the lucrative Middle East but there is a definite and general neglect of other Eurasian languages. If you are a small e-commerce start up looking to make the popular leap east and go beyond the European/Asian commerce divide there is one key language market that should definitely snatch your attention – and that is the Turkish market. The nation’s

Background Translation and Middle Eastern Business Survival



For a company seeking to break into the industrial Arabic world, client-side operations – and, consequently, client-side translation services – have taken precedence over background operations. Arabic website translation has opened up the customer markets of Bahrain, Egypt and the UAE,

3 Tips for Finding the Ideal Translation Company



Many young businesses find themselves asking: “What do I look for in a good translation agency?”. It can’t be a difficult question to answer – there are so many foolhardy pretenders out there and without years of business experience behind you, it can be hard to know where to start the search.

Sunday, 16 September 2012

The Dangers of Corner Cutting in Translation

One of the greatest tragedies for small businesses operating in today’s market is the unfortunate proliferation of second-hand service seeking. More and more small start ups are searching for ways to cut corners and save costs – which is understandable in today’s economic climate. However, these businesses regularly find that cutting these corners and cuttings these costs come at a price – and the penalty they pay

Bangladesh – the Hopes of a Digital Revolution

A Bangladesh-based businessman told me recently – during a casual conversation in a Spanish airport – that the ‘good news mentality’ that currently surrounds Bangladesh’s commercial activity was promoted by individuals with their ‘heads in the clouds’. The country fought tooth and nail through tough times and its consumer industry has been rewarded with reputable growth. The nation’s garment industry

The Perils of Taking Short-cuts in Translation

One of the utmost tragedies for diminutive businesses operating in today’s market is the ill-fated proliferation of second-hand service seeking. More and more small start ups are searching for ways to cut corners and save costs – which is reasonable given today’s economic climate. However, these businesses frequently find that cutting these corners and cuttings these costs come at a price – and the penalty they pay typically

Bangladesh in a Modern World

Some people say that the ‘positive mentality’ that currently engulfs Bangladesh’s commercial movement is promoted by individuals who are out of touch with reality. I have always found this to be a really odd abstract.Bangladesh, after all, managed to exit the global recession practicallyunharmed - anachievement made all the more extraordinary when one considers the condition of some of its neighbours. The country

Ethiopia – Will You Take a Chance?

Ethiopia often slips under the radar when it comes to casual business conversation, and this is something of a shame. So many young businesses are completely unaware that this is a land of genuine opportunity, fuelled by a barrage of unfulfilled promise. Amharic is the nation’s official working language and it is the

The Tragedy of Unfulfilled Promise

Ethiopia often fails to come up in business dialogue, and this is something of anindignity. So many youthful businesses are completely oblivious to the fact that this is a land of authentic opportunity, fuelled by a volley of unfulfilled promise. Amharic is the nation’s official working language and it is the second most-spoken Semitic language in the world, just behind Arabic. When you consider the fact that Ethiopia,

Ethiopia and the Tragedy of Unfulfilled Promise

Ethiopia often fails to come up in business dialogue, and this is something of anindignity. So many youthful businesses are completely oblivious to the fact that this is a land of authentic opportunity, fuelled by a volley of unfulfilled promise. Amharic is the nation’s official working language and it is the second most-spoken Semitic language in the world, just behind Arabic. When you consider the fact that Ethiopia,

The Trailblazing British Certified Translation Industry

Certified translation is becoming progressively vital in today’s fluid business world. This is chiefly true in Britain, where a great amount of pioneering start-up companies find themselves pursuing success in foreign bazaars. The legal measures that come with this process often necessitate the use of fully certified works of translated business material. If you are submitting a translation to a government outfit, authoritarian

Legal Translation: Special Work for Special People



Legal Translation is an extremely fast-growing subdivision of the translation services industry. The aspect that makes this particular role stand out is the dual skill that one must possess to succeed in the job. First-class language skill does not provide adequate evidence that a candidate will be a great legal translator.

The Special Profession: Legal Translation

There isn’t a faster growing sub-sector of the translation services industry than Legal Translation. The feature that makes this particular role stand out is the twin proficiency that one must possess to achieve something in the job. Unparalleled language skill does not provide enough evidence that a candidate will be a great legal translator. Into the bargain, stunning legal knowledge is also an unt rust worthy measure of capacity.