Sunday, 16 September 2012

Bangladesh – the Hopes of a Digital Revolution

A Bangladesh-based businessman told me recently – during a casual conversation in a Spanish airport – that the ‘good news mentality’ that currently surrounds Bangladesh’s commercial activity was promoted by individuals with their ‘heads in the clouds’. The country fought tooth and nail through tough times and its consumer industry has been rewarded with reputable growth. The nation’s garment industry
astounded many economic forecasters with its wonderful performance and today the sector is positively booming. Low production and conversation costs have been the key encouragement for savvy investors and their capital has kept Bangladesh afloat in tempestuous waters. The nation enjoys the third largest clothing export economy on the globe and this has, up until now, been the lifeboat for the Bengali people. So why does this not merit a ‘good news mentality’? How can the propagation of such factual summary invite accusations of dreamy out-of-touch analysis? Despite my initial bewilderment, I have come to realise that something less rosy lurks beneath the surface here.

A stable future in this part of the world is only cemented through the application of foreign direct investment. Natural, varied investments – innovative projects which fall in line with the evolving digital world we live in – are the lifeblood of any Asian nation which hopes to prosper and match the techno-glory of powerhouses such as Tokyo and Seoul. This is where Bangladesh falls short this time to realise the interpreting services value.
There is a real, palpable need for some fresh direction in this part of the world. The innovative start-ups, lingering in the West, should really take note and realise that there is a serious opportunity here. There is an opportunity to trailblaze and make genuine inroads, foraging success out of stagnant markets – capitalising on the promising 5% (and above) economical growth rates and taking the bull by the horns to build new industry in this modernity-free place . Any decent digital business – one willing to properly utilise an interpreting agency and conduct thorough market research – can be the saviour here. Bangladesh needs good thinkers – people who can expand the digital markets and show the world that this is a nation not destined to waddle on through garment doused mediocrity. This country can be so much more and your business – your innovative, creative, Western business – can be at the heart of the revolution.





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